CRM systems assist in managing interactions with customers or prospects. They are crucial for any business, but choosing the correct one for your company can be difficult. Here’s a list of some of the best options.

What is a CRM system?

A CRM (Customer Relationship Management) system is a tool used to manage a company’s interactions with clients. It is helpful for various types of organizations, such as healthcare, logistics, retail and more. Simply put, a CRM system helps you collect, organize, save, and study information about your customers. The specific features a CRM offers depend on the needs of the company it is intended for.

What are the benefits of a CRM system?

Why spend money on a CRM system? A CRM solution can help with many time-consuming tasks such as generating leads, providing timely customer support and communication, launching email marketing campaigns, leveraging social media, providing advanced analytics, managing customer data and more. In short, a properly chosen CRM is a powerful tool for sales teams.

Best CRM Tools in 2023

Here are our picks for the best CRM tools in 2023:

Zoho

Zoho’s CRM is a cost-effective and practical solution for e-commerce businesses looking to strengthen customer relationships. With a standard plan starting at $15/month per user, it includes key features like sales forecasting, mass emailing, reporting and more. Apart from accessing the service from a desktop, Zoho can also be used via its dedicated apps for iOS and Android.

Salesforce

Salesforce is the leading provider of CRM software globally, as reported by Gartner in 2015, with a market share of almost 20%. They offer SalesforceIQ, an efficient and pre-configured CRM for e-commerce tailored for small to medium-sized businesses. Starting at $25/month per user, various plans with additional functionality are also available. SalesforceIQ can be deployed through the cloud, SaaS, and web, and also supports mobile devices (iOS and Android native apps).

Microsoft Dynamics

Microsoft Dynamics is a suite of solutions that includes intelligent sales, customer service, finance, marketing, and more. The sales solution, which includes e-commerce website management, is available starting at $95/user per month. This CRM for online stores allows you to use predictive intelligence to boost sales and target customers with highly effective campaigns. It can be installed on Windows computers and deployed through the cloud, SaaS, and web.

HubSpot

One of the benefits of HubSpot is that it’s a free CRM e-commerce software for individual sales representatives. It provides a simple way to store all customer information in one easily accessible database and automatically logs interactions with customers. Additional features are available with HubSpot Sales Pro, starting at $50/month. It can be deployed through the cloud, SaaS, web, and mobile (iOS and Android).

Act!

Act! is an affordable and helpful e-commerce customer relationship management solution for small businesses and individuals. The tool retains all of the essential customer-related data, allows you to group your clients in a database, launch targeted email marketing campaigns, and more. The starting plan, Act Premium, costs $25/month per user. Act Ecommerce CRM software offers the following deployment options: Windows, web, and mobile devices (both iOS and Android).

Those are some of the best CRM tools that you can use for your business to improve its customer experience. Need help figuring out which one’s right for you? Contact our experts today!