As an e-commerce business owner, optimising your product pages is crucial to the success of your online store. Without proper optimisation, all your effort put into traffic generation and marketing will be in vain, as visitors will be less likely to make a purchase.

In today’s blog post, we’ll go over some of the things you can do to optimise your product pages.

What is product page optimisation?

Product page optimisation is the process of creating, adjusting, and testing elements on your product pages to increase conversion rates. In other words, it’s about turning more visitors into paying customers and increasing your profits.

How can I optimise my product page?

Here are some ways you can optimise your product pages:

1. Eliminate visual distractions 

Keep the design simple. This will create a smoother user experience and allow customers to focus on the most important elements, such as product highlights, photos, and call-to-action buttons.

2. Use trust-building elements 

Elements like product reviews and customer testimonials can help build consumer trust. Studies show that up to 78% of consumers trust online reviews as much as personal recommendations.

3. Address the Pain Points

Address your target audience’s pain points. Customers buy products to solve their problems, so focus on how your product can meet their needs and solve their challenges.

4. Use eye-catching visuals 

Visuals like product photos and explainer videos are essential for convincing the customer to buy your product. Showing products in realistic scenarios can make your visuals more authentic and compelling.

5. Optimise for mobile devices 

A majority of your customers are likely to use their mobile devices to shop. This makes mobile optimization of your product page crucial for winning them over. Additionally, you can use tools like Google’s Mobile-Friendly Test to ensure a consistent user experience across devices.

6. Improve loading speed 

Over 53% of users will leave a website that takes more than three seconds to load. Use tools like GTmetrix or PageSpeed Insights to identify and fix any performance issues.

7. Optimise pages for keywords with transactional intent 

These are keywords that customers use when they’re ready to make a purchase, such as “order,” “buy,” or “price.” Incorporate these keywords into your product page copy.

8. Write an amazing product page copy 

Use compelling headlines, bullet points, and customer stories to highlight the benefits of your product and address any potential objections.

9. Split-test your product pages 

Split testing or A/B Testing involves creating multiple versions of a page and testing them against each other to see which performs better.

How do I write SEO-friendly product descriptions?

You can do the following to write SEO-friendly product descriptions:

• Research low-difficulty keywords with reasonable search volumes.
• Conduct competitor research and borrow content ideas.
• Mention keywords in subheadings and image alt text tags.
• Use the “Product” schema markup.

These are just a few product page optimization strategies to get you started. By implementing these best practices and continually testing and adjusting your pages, you can increase conversions and boost your e-commerce business’s success.

Brace Media’s team of Content experts can help simplify product page optimisation for you by handling the tedious stuff while you focus your time on the thing you do best: running your business. Get in touch with us today!