Marketing trends come and go, but staying on top of the latest developments is crucial for businesses that want to stay ahead of the competition. Here are some of the top marketing trends for 2023 that you should keep an eye on.

Influencer marketing becoming more common

Working with Social Media Influencers and celebrities to promote products is becoming an increasingly common marketing tactic. The trend is predicted to continue into 2023 and become even more commonplace as more brands continue to hire influencers to work as ambassadors for their products. The Influencer marketing industry is set to be worth over 84 billion USD by 2028. With the amount of engagement such sponsored posts get, it’s not hard to see why brands are willing to invest in influencer marketing.

Here’s an example of how effective influencer marketing can be even with an influencer who has a relatively small following.

 

Short-form video content will be more popular than ever

Netizens have shorter attention spans than ever when it comes to consuming content online. This rings especially true for video marketing. Market studies have shown that 73% of consumers prefer watching shorter video formats to learn about products and services. Snapchat, TikTok and Instagram have been really influential platforms for Digital advertising through short-form video content. The popular video format could also potentially become a staple of E-commerce marketing with companies like Amazon launching the ‘Inspire’ feed for its shopping app.

Here’s an example of how far-reaching and impactful video marketing can be with short-form videos.

 

Social media will be essential for brands to communicate with customers

Customer care has evolved over the years with automated chatbots and voice assistants helping customers connect to the right channels for assistance. While calling a customer helpline number to start the aforementioned process is something consumers will continue to do for the foreseeable future, many customers now also prefer using social media to resolve their problems. The key to making the service work is having a dedicated team to manage your brand’s social media accounts or have an automated system in place for a really big customer base to help them troubleshoot problems on their own or to connect them to the right advisor. Here’s an example:

 

Google’s ‘Helpful Content Update’

The Search Engine giant updated the algorithm for its results pages in August this year with the ‘helpful content update’. Sites which previously got away with providing insufficient information to the readers in their blogs and newsletters by prioritising SEO over everything else may get severely punished for it. Another big focus with the new update is ‘micro-moments’. Simply put, micro-moments are the high-intent moments when people form their preferences and make decisions. These were illustrated clearly in Google’s recent presentation:

Image Source: Google

 

VR and AR won’t be as popular

The power of Virtual and Augmented reality is undeniable, however with hardly any consumer applications and a relatively high cost of adoption, not everyone is on board with it just yet. While VR initially saw some interest from consumers and marketers alike, the novelty has surely worn off. That said, as the tech becomes more accessible and the headsets become less bulky, we might be looking at a comeback in the not-so-distant future. For next year though, we predict a definite decline in its use in marketing

 

Sales and marketing teams working together

Marketers working with the sales team will start to become more common going forward. Marketing teams can understand the end users better by collaborating with the sales team of the company. Additionally, it also helps both teams better align their goals and share data with one another. Expect more companies to push for the alignment of their marketing and sales teams in 2023.

 

Those were some of the marketing trends for 2023. What other trends in marketing do you think are worth looking out for next year? Let us know in the comments! Feel like your business could use some in the marketing department after reading this post? Get in touch with us!