A Website for most intents and purposes can be considered a virtual address for your Business on the internet. Addresses whether virtual or physical are sure to impress if designed well. A website made with the help of a great UX designer with an eye for good UX design can make a world of difference in how your users and customers perceive you. Here’s a look at some of the existing and upcoming UI / UX Design trends that will make your website stand out in 2023.

 

Dark and light modes

Although ‘Dark Mode’ has been around for a few years now on apps and websites, a lot of sites are yet to adopt the feature into their UX Design. Light and dark modes refer to different colour schemes that can be used in UX design to create a visual hierarchy and make a user interface more readable and usable. Many websites now offer users the option to switch between light and dark modes, allowing them to choose the colour scheme that works best for them based on their preferences and the lighting conditions they are in.

 

Immersive scrolling

Image Source: Webflow

Immersive scrolling can create a more interactive and engaging experience for users, as they are able to scroll through the content at their own pace and discover new elements as they move down the page. It is often used on websites or web-based applications that want to showcase a lot of information or images in a visually appealing way. In UX design, immersive scrolling refers to a design technique in which the content on a webpage is designed to engage the user and encourage them to scroll down the page, often by using parallax scrolling or other visual effects.

 

Animated Visual Elements

Image Source: Mason Yarnell on Dribbble

Animated visual elements are visual effects that involve the movement of elements on a webpage over time. They can be used to draw the user’s attention to a specific element, provide feedback on an action, or create a sense of motion and dynamism. These also include interactive elements which are used to communicate information or provide feedback to the user. They can include elements like hover effects, loading indicators, notifications, and error messages. When used the right way, animated visual elements can help to make a website more engaging and immersive, and can also help to guide the user through the interface and provide feedback on their actions.

 

New colour choices

Image Source: Joe Hansen on Dribbble

Bold colour and gradient choices are making a comeback in UI and UX Design. Especially gradients and colour themes that invoke nostalgia. Flat designs popularised in the material design era kickstarted in silicon valley have now given way to the comeback of Retro colour schemes. The 80s, 90s and Y2K era colour choices of contrasting neon and bright colours with more muted shades is starting to gain popularity and for good reason. Colours which pop more than flat colours have been shown to attract more eyes from readers who are more likely to notice the website content.

 

Accessibility features

People with disabilities form more than 20% of your website viewership(don’t quote us on that). With Fortune 500 companies prioritising ease of use for people with disabilities at their workplace as well as for their products and websites, the other big and small organisations are bound to follow suit. Simple implementations like optimising the site for mobile devices first, and colour-blind modes that change the colour gradients on the website to make the sight more readable for the colour-blind can help gain the confidence of not just the disabled customers but also the abled ones who care. More complex implementations like voice search, navigation and talk-back for the legally blind are also set to become common on websites going forward.

 

Conclusion

These are some of the many UI / UX Design trends that will be popular in 2023. Did we miss out on some important ones? Let us know in the comments. Think your website looks like it belongs in the 20th century and needs a design overhaul? Contact us today and let our UI / UX and Web designers help you!

 

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