ChatGPT is disrupting every industry it touches; which isn’t all that surprising for a super beefed-up AI that recently passed a US Medical Licensing Exam (despite not having any limbs). Even an ever-changing and evolving field like Search Engine Optimization (SEO) has become even more complex with the introduction of AI. The rise of Artificial Intelligence (AI) and Natural Language Processing (NLP) has revolutionized the way we approach SEO and the way search engines understand and rank content.
Can ChatGPT Generate SEO-friendly Content for my business?
Well, yes and no. ChatGPT has the potential to change the way we approach SEO and content creation. With its ability to write articles and answer questions, it can significantly reduce the time and effort required to create content for websites. The articles generated by ChatGPT are not only informative and accurate but are also optimised for search engines.
Moreover, ChatGPT can understand and analyze the context of a particular topic, making it easier to write articles that are relevant to the target audience. This means that businesses can create high-quality, targeted content that is more likely to be ranked higher by search engines …except that there’s a catch. Google’s search algorithm is pretty good at recognising AI-generated content and will mark it as spam in instances where the content has no value.
Then how has ChatGPT changed the way we optimise content for search engines?
The short answer is that it requires more human intervention than simply providing prompts to generate content. As for the long answer, here are a few ways in which Content and SEO experts use AI to generate Content:
Researching topics
While one might be satisfied with googling their queries to do research before working on the content, ChatGPT will compile all of the relevant information for you to read at once. Instead of going through countless search results and pages to string together information, the AI chatbot can save you the time you would spend doing that and lets you focus on refining the content. Another benefit of using ChatGPT for answers is that, unlike a search engine which ranks and shows you search results from webpages, the chatbot will often not just show you information for the prompts you give it, but it’ll also improve upon it by adding information that you didn’t know you needed.
Keyword generation
With knowledge about everything known to humankind thanks to the well-trained language model, ChatGPT is good at not only picking out the right keywords for SEO but also ones that make sense for your Content strategy (provided you give the right inputs). With the recent 30th January update to the language model, it’s now better than ever at generating Keywords. So much so that now developers are building tools like AIPRM using the language model for text prompts and generating keywords more effectively.
Devising an SEO strategy
In case you’ve been living under a rock, ChatGPT now has an MBA. So it isn’t surprising that it can help you with your content and SEO strategy. The key is to remember that the data that the language model uses isn’t free of biases or inaccurate information. However, when it comes to getting insights and a perspective different from yours, the chatbot has often surprised users. Here’s an excerpt from when we tried asking the language model to come up with an SEO strategy for an online clothing store. It’s pretty basic for what it is but not half-bad to build upon:
SEO-Friendly Titles and Meta Descriptions
Writing titles and meta-descriptions often takes hours on end. It can be tedious to come up with a title or description that’s clickbaity and SEO-friendly enough to attract clicks. Guess who can do it in seconds? ChatGPT.
Making Spreadsheets easier
For years we’ve been looked down upon by coders and math nerds who can write formulas and code for automating things on Excel. Not anymore because ChatGPT does it for you!
What does the future of SEO look like with ChatGPT?
These are some of the many possibilities with ChatGPT for SEO. There are countless more applications including writing basic code for WordPress or google analytics for which you would normally have to ask a resource or developer. The main takeaway here though is that AI needs to be seen as a tool that makes your job a whole lot easier. It can’t completely replace us or do our jobs for us because as good as it may be, it’s still not infallible. Not to mention the human-like language model was developed by, well, humans. Know what else is human? Our approach towards customer engagement and generating leads through SEO! To hire the best in business for search engine optimisation and more, contact us today!