Now that’s a question a lot of us have been asking ever since the Chatbot took the internet by storm. Though as great as it is, OpenAI says it’s still far from perfect. The startup page of the chatbot mentions that it can occasionally generate the wrong information. It also mentions that it’s only trained on a data set that was last updated in 2021. Whether this was done to prevent the chatbot from becoming sentient like Skynet is a question that we’ll unfortunately never have an answer to. Jokes aside, ChatGPT won’t be replacing writers, coders or your favourite search engine anytime soon. 

That said, our writers still wanted to test out the theory that ChatGPT could in fact replace them.

Asking ChatGPT to write a blog post

For this experiment, we asked the AI chatbot to write us a blog post about Digital Marketing and gave it specific instructions to make it even more challenging. This is how the interaction went:

 

“Can you write a quirky and conversational blog post on Digital Marketing with sub-headings? Keep it under 1000 words.”

 

Sure thing! Here’s a potential blog post about digital marketing, written in a quirky and conversational style:

Why Digital Marketing is a Big Deal (And Why You Should Care)

In today’s world, it seems like everyone is talking about digital marketing. But what exactly is it, and why is it such a big deal?

Well, digital marketing is basically the use of technology to promote a brand, product, or service. This can include tactics like social media advertising, content marketing, email marketing, and more.

But why is it such a big deal? Well, for one thing, more and more people are spending their time online these days. In fact, according to a recent study, the average person spends over 6 hours a day on the internet. That’s a lot of time to be exposed to marketing messages!

But it’s not just about the sheer amount of time that people are spending online. The other big advantage of digital marketing is the ability to target specific audiences with laser-like precision. With traditional marketing tactics, it’s often difficult to know who your message is reaching. But with digital marketing, you can target specific demographics, interests, and behaviors to make sure that your message is only being seen by the people who are most likely to be interested in it.

Okay, But How Do I Actually Get Started with Digital Marketing?

Good question! The first step to getting started with digital marketing is to figure out what your goals are. Do you want to increase brand awareness? Drive more traffic to your website? Boost sales? Once you have a clear idea of what you want to achieve, you can start creating a plan to make it happen.

Next, you’ll need to choose the right channels to promote your brand. This will depend on a few factors, including your target audience, your budget, and the type of products or services you offer. For example, if you’re a B2B company, LinkedIn might be a great place to promote your brand. But if you’re a B2C company, Instagram or Facebook might be better options.

Once you’ve chosen your channels, it’s time to start creating content. This could be anything from blog posts and videos to social media posts and emails. The key is to create content that is engaging, informative, and relevant to your target audience.

Finally, don’t forget to measure and analyze the results of your efforts. This will help you figure out what’s working and what’s not, and make adjustments as needed.

I hope this post has given you a better understanding of what digital marketing is and why it’s such a big deal. Whether you’re just starting out or you’re a seasoned pro, there’s always more to learn and new opportunities to explore. So don’t be afraid to dive in and get started!

Our thoughts and observations

We hit a couple of snags along the way. For one, ChatGP kept giving errors while trying to generate content. This can be attributed to the unusual amount of traffic the website has been getting lately which the servers simply can’t keep up with at the moment. The second problem was the chatbot’s inability to understand and process certain phrases which resulted in less-than-desired answers and required several tries with different phrasing each time to get an answer we could use. Both are issues which are set to get addressed in the future as OpenAI continues to expand its infrastructure and work on its language model.

That aside the end result turned out pretty decent and imperceptible from something a human would write which sure is promising(and terrifying for our writing team). In the not-so-distant future, something like ChatGPT could be a viable tool to generate content, especially for smaller organisations that can’t hire full-time writers. Until that day arrives, it’s still pretty good for even copywriters to get writing prompts.

We believe the future of content and copywriting will be driven by things like voice and personality and to give credit where credit is due, ChatGPT comes really close to emulating that. While we wait for a future where AI does it all for us, how about capturing the imagination of your audience with the help of our Copywriters at Brace Media?

AI ChatGPT Copywriting Elon Musk GPT-3 Open AI Sam Altman